Pursuing Your Passion: Lichty Guitars Chosen for Inspiring Video Feature
After multiple emails and phone interviews last fall, we were incredibly honored that Jay (and our Lichty Guitars’ story) was one of two people chosen for a truly special video project: Pursuing Your Passions, The Key to Heart Health. The producers were looking for someone living their passion; someone who embodied joy in every aspect of their work and life. They interviewed dozens of folks and seemed to know from the start that our story had the potential to convey the powerful message they were after – pursuing your passion, pursuing what your heart truly beats for is a powerful way to promote heart health. That message sure resonates with us!
The project really got underway when a production team of eight flew in from around the country to experience the magic at Lichty Guitars and to strive to capture that on audio and video. I am not sure how it is possible to have so many new folks scurrying around and yet to feel like everyone was family right from that first moment. The folks were that good, that professional and really, that fun to have around. I will say that it is not Jay’s favorite thing to have cameras coming at him from multiple angles, boom microphones hanging overhead and floodlights streaming in through the windows while he is actually trying to work in the shop and “act natural”. It was definitely humorous at times.
At the end of the day what they produced is amazing. They edited down hours of footage into one succinct piece that really does capture the magic and passion that we are blessed to experience everyday because of Jay’s gifts and talents and because of Lichty Guitars. It is quite a beautiful video (there are actually three) and again, we are truly honored and proud to share …
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