A Website for Guitar Lovers and Ukulele Lovers Alike!
Jay built his first instrument (a ukulele) in the summer of 2009. At the time we had no idea that fun little uke would change our lives. After the first uke came the next and the next and then the first guitar. When the strings went on the first guitar we broke ground on Jay’s shop and he has been building full-time ever since.
After those first few months we realized we needed to figure out how to spread the word. I stumbled my way through setting up our original website. Over time the site improved and orders began coming in from around the world. LichtyGuitars.com was working!
Fast forward to January 2016. Jay has built 200 instruments and has taught dozens of folks how to build guitars and ukes via workshops. We have been incredibly fortunate and with the growth and success of our business comes the next evolution of LichtyGuitars.com, launched in March 2016.
Via the new site we want visitors to:
- Fully experience Jay’s handcrafted ukuleles and guitars through an abundance of images and audio and video samples.
- Get to know Jay as both a luthier and as a musician.
- Feel a part of a dynamic global community. (stay tuned for more features on this front coming your way)
The Birth of Lichty Guitars’ Website – Collaboration is The Name of the Game
We knew as we approached this website overhaul that, given the scope of the site, it would be a very large project and one we needed to call in the experts on. But who to call? We needed a dream team, one with the technical capabilities and the creative vision required but one that we would also love every minute of working with. Ultimately, we created a collaborative team. It consisted of Jay and myself on design, photography and content, the experts at JB Media on SEO and content strategies and the rock-star web development team at Status Forward on design, development, branding and content.
We can honestly say everyone far surpassed all expectations on all fronts. What a blast working with such talented people!
JB Media set the stage by carefully reviewing what had been working and not on the old site in terms of search engine optimization and overall structure. There was tons of content but it was easy for users to get lost. They helped to create a new road map/flow of information for LichtyGuitars.com and we think it is one you will find more intuitive and helpful. Together we have looked at every page of main content and asked – will the visitor get what they were looking for and have we given just a bit extra content for their viewing/listening pleasure? We have learned so much working with Justin Belleme, Leah Quintal, Kirsten Campbell and the entire group of dynamic folks at JB Media and look forward to future collaborations.
With Status Forward we began by working with Nick Romanos on freshening up the Lichty Guitars’ logo to fit with our new site. He then worked up potential layouts for a design that would say “Lichty Guitars” in the most stunning way. Together Nick and Laurel Scherer came up with an overall look and feel that we believe genuinely reflects the quality of Jay’s instruments, who we are and what we are most passionate about. We had clear ideas of what we wanted and they were able to work with us to ensure the site delivers. Regarding the actual coded structure of the site, I honestly think that Laurel Scherer is a genius. We brought a big job to her desk and she knocked it outta the park!
What made the entire project so amazing was the collaboration between JB Media, Status Forward and Lichty Guitars. We worked together, at all times, to ensure all of the pieces fit together seamlessly. As you can gather, I would highly recommend both JB Media and Status Forward for any/all facets of an online presence!