Corrie Woods, PR, Photographer, All-Things-Website Gal at Lichty Guitars
Words from Jay …
There is no way I can express my gratitude to Corrie for the work she does towards making Lichty Guitars what it is. In addition to her unwavering support for what I do, she is the one who comes up with and posts all the content you see on this site. She is the photographer, web designer, video recorder, cheerleader and drive behind Lichty Guitars. I’ve said it to many people … if it weren’t for what Corrie does, Lichty Guitars would simply just be a dusty guy (me) in a workshop filling up with unsold and unplayed guitars. All that and that she is my wife makes me one lucky, and happy, luthier. – Thank you Corrie!
Words from Corrie …
Shortly after Jay built that first ukulele (just for fun, mind you) it became apparent that this was going to become more than a hobby. Each instrument, from that very first one on, polished up beautifully and sounded great. While Jay was kicking up a dust storm in the shop I began to explore how we might get the word out about Lichty Guitars. I thus became the official head of PR, web development and photography. There is nothing like learning as you go!
I like to imagine that guitar players and ukulele players, whether jamming at the local coffee shop or performing in front of a packed stadium, are saying, “I gotta have a Lichty.” That is kind of the vibe I have as I approach marketing. In a very short period of time we’ve managed to get great exposure on many top guitar websites, Jay has been in the studios several times with local media, we’ve received great national media coverage and the buzz is definitely in the air.
We make a great team. Jay is constantly saying that if it were not for what I do, he’d just be a dusty guy in a shop surrounded by instruments. This is not quite true because even before we put all the bells and whistles in place he had orders stacking up. For long-term success it is all important – the building of high quality instruments, Jay’s personal connection with his customers and having effective marketing in place. My job is pretty easy when it comes down to it. Once folks know about these instruments they sell themselves. They are treasures that have a look, sound and feel all their own.
Learn more about the Lichty Guitars’ story here.
See a selection of Corrie Woods Photographic work at:
Lichty Guitars’ Master Photo Gallery page